(and why I’ve built it this way) I’ve realised that people often encounter my work in fragments. The book. A workshop here. A course there. A concept that resonates, without the wider context. That can make it hard to understand how it all fits together – or whether it’s even for you. So I wanted to share how I’m thinking about my work in 2026, the logic underneath it, and why I’ve structured things the way I have. Not as an announcement or a sales pitch, but as orientation.

Here’s What We Talked About On Friday, Caroline and I had the absolute joy of being interviewed live on BBC Radio Newcastle by the brilliant Anna Foster. And guess what? The team turned it into a podcast episode you can now listen to right here on BBC Sounds. In just under 20 minutes, we covered so much – from how Good Girl Conditioning shows up in childhood, to why we created Good Girl Deprogramming: Teen Edition, to the kinds of pressure girls are under right now. Here’s a

On perfectionism, pressure, and protecting the chrysalis It’s been a while since I released a podcast. I got busy. And when I came back to the microphone for the first podcast of 2026 (recorded in 2025, because time is a flat circle), I knew exactly what kind of conversation I wanted it to be. This piece was sparked by the first episode of the Good Girl Deprogramming Podcast I recorded after that break – a conversation with Caroline Bowmer about growing up “good,” teenage gir

She’s Not Who You Are, She’s Who You’ve Been Told to Be When I was writing Good Girl Deprogramming, I vividly remember sitting in a restaurant just before the Christmas break, enjoying lunch with my partner and his mum. Three middle-aged men were seated nearby, and their conversation - which I can only describe as verbal manspreading - filled the room. Loud, attention-hogging, and impossible to ignore. One gem stood out: “Oh Jill, she’s very well organised. All I have to do i

Two Years On: Reflections on a Movement in the Making It’s been two years since I released Good Girl Deprogramming into the world - a book I wrote from a place of rage, research, and radical hope. I wrote it to name the invisible systems that condition women to behave, comply, and stay small. I wrote it to start a rebellion. And I wasn’t sure anyone would read it. But here we are, two years later, and the ripples are still growing. I know this because people tell me their sto

And How to Reclaim Ourselves For many of us, the phrase “Good Girl” conjures up more than just childhood memories - it echoes in our workplaces, relationships, families, and even our inner self‑talk. We were raised on praise for being good: quiet, kind, helpful, reliable, pleasant. And over time, those behaviours became roles - well‑rehearsed identities we slipped into to stay safe, be loved, or simply belong. A really important thing to remember is that being a Good Girl isn

Exploring self-love, acceptance, and forgiveness in a world that told us not to. It sounds like such a simple question. Do you love yourself? But when we asked it in this month’s Rise Above session, the answers told a different story. At 18, most of us rated our self-love at a 0, 1, 3, or maybe a shaky 4 out of 10. Now, after years of therapy, coaching, community, and practice, some of us have climbed up to a 6, 7, or even an 8. And yet, so many still found the question almos

(And Why I’m Asking You for a Favour) We moved house earlier this year from a quiet little estate of bungalows where the doorbell barely rang in seven years, to a brand new development full of families, chaos and life. And this week, it truly came alive. For seven Halloweens, we’ve never had a single trick-or-treater. Not one. The pumpkins sat glowing hopefully in the window for nothing. But this year? It was bedlam. Glorious bedlam. I left my almost-16-year-old at home while

How laughter, tears, and sisterhood outshine even the smartest technology. This week, my business coach asked me a fascinating question: “With all the advances in AI, what would stop a woman from using AI as her Good Girl Deprogramming coach and doing the work herself?” And I wish I had recorded my answer, because it came straight from my gut and my heart. Here’s what I said - and what I truly believe. (I’m paraphrasing, because my impromptu TED talk was sadly not recorded!)

A Proud Moment in My Deprogramming Journey This week, I was holding a Power Circle with a wonderful corporate client. At the start of our session, we each had to share something we were proud of. Simple, right? Yet if you’ve ever been conditioned to be a “Good Girl,” you’ll know that even thinking about sharing pride can bring up a wave of discomfort. “Good girls” don’t brag. We don’t boast. We don’t make others uncomfortable by shining too brightly. From an early age, we lea

The Quiet Crisis of Male Flight at Work As women increasingly rise through the ranks and claim space in workplaces that were never designed for them, a curious - and troubling - pattern is emerging. It’s subtle at first. A department changes tone. A few men transfer out. The job starts to feel less prestigious. The pay stagnates. And before long, what was once a high-status role becomes something people quietly dismiss. Welcome to the world of male flight - the tendency for m

Inspired by the October 2025 issue of Psychologies Magazine I was delighted to be featured in the October 2025 issue of Psychologies Magazine, in a brilliant piece written by Stephanie Fitzgerald - “Are we really friends…or am I just useful?” A huge thank you to Stephanie for inviting me to be part of her exploration of this topic, and for creating space for such an honest and nuanced conversation about friendship. And I absolutely loved sharing the page (and the wisdom) with

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Feedback—whether it's praise or criticism—is just information. It’s a reflection of someone’s experience, filtered through their perspective

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Throughout history, women have faced immense challenges and often severe consequences for daring to raise their voices.

In this blog, we're diving deep into those sneaky language habits that can undermine our authority and confidence.