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About Michelle

Psychologist. Guide.
Good Girl Deprogrammer.

 

I’m Michelle Minnikin - Chartered Organisational Psychologist, coach, author, speaker… and a gentle disruptor of the rules that keep women small.

 

I help brilliant women (who often don’t realise how brilliant they are) untangle the conditioning that taught them to shrink, please, over-function, and carry more than their share, so they can come home to their most radiant, sovereign selves.

 

Not louder.

Not harder.

Just more you.

I know this work because I’ve lived it.

For years, I did everything “right.”

I excelled at school.
Climbed the corporate ladder.
Delivered. Smiled. Achieved.
Said yes when I meant no.
Held it all together.

On paper, I was thriving.

Inside? I was exhausted. Quietly resentful. Always slightly braced.

I thought I needed to try harder. Be better. Be more confident.

But the truth was simpler, and more confronting:

I wasn’t broken.

I was conditioned.

Conditioned to be agreeable.
Conditioned to prioritise everyone else’s comfort.
Conditioned to believe that being “good” was safer than being fully expressed.

The moment I saw that clearly, everything changed.

Not overnight.
Not dramatically.
But steadily.

I began peeling back the rules.
Questioning the “shoulds.”
Letting desire speak.
Learning to rest without guilt.

And I’ve been helping other women do the same ever since.

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Why this matters

Through 1:1 coaching, programmes, workshops, and speaking, I help women:

 

  • Recognise and unlearn the invisible rules they’ve been living by

  • Rebuild self-trust and emotional safety in their own bodies

  • Set boundaries without spiralling into guilt

  • Redefine success in a way that actually feels good

  • Lead, love, and live without shrinking

 

This isn’t about teaching women to cope better in systems that exhaust them.

 

It’s about helping them see clearly and choose differently.

 

It’s about radiance.

Autonomy.

Relief.

 

It’s about the moment a woman realises:

 

“Oh. It was never just me.”

 

And you can almost see her shoulders drop.

Succulent in Pot

Why This Matters

​We still live in a world that praises women for being helpful, pleasant, and selfless, while penalising them for being direct, ambitious, or unapologetic.

 

We are told to be confident, but not too much.

Successful, but still likeable.

Capable, but not intimidating.

 

The problem isn’t women.

 

The problem is the conditioning (personal and systemic) that teaches us to contort ourselves in order to belong.

 

My work sits at that intersection:

  • Psychology + power

  • Personal healing + systemic awareness

  • Compassion + courage

 

Because when women change how they see themselves, everything shifts.

 

Their careers.

Their relationships.

Their parenting.

Their leadership.

 

And slowly, collectively, the system shifts too.

What I Believe

I believe:

 

  • Radiance is not frivolous - it’s revolutionary.

  • Rest is not weakness - it’s wisdom.

  • Desire is information.

  • Anger can be clean.

  • Joy is not a distraction from serious work - it’s fuel for it.

 

I believe you don’t need fixing.

 

You need space.

Safety.

Truth.

And sometimes a little rebellious encouragement.

Ready?

If something in you softened reading this,, trust that.

 

If you’re tired of performing and ready to feel at home in yourself, let’s talk.

 

Not because you’re broken.

 

But because you’re ready to stop shrinking.

“We need a change! Let’s peel off our masks and rediscover who we truly are. It’s time to recognise the conditioning that keeps us acting like ‘Good Girls’ and start trusting our own instincts. And you know what? We don’t need fixing. The system is stacked against us with misogyny, racism, classism, and more – making things even harder for women, especially those who don’t fit the ‘default’ mould. But we have a plan: we come together, set aside our differences, and focus on improving the world for future generations. We’ll tackle that white supremacist capitalist patriarchy and fight for the rights of all women and girls.”

​

Michelle Minnikin, Good Girl Deprogramming 

Sick of playing by the rules and still feeling stuck? Subscribe to Good Girl Deprogramming on Substack for no-BS insights, straight-talking strategies, and a rebellious dose of leadership wisdom.
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